One of the things I have not been good at to date is taking the time to create a full marketing plan for the next 6 months. I currently just go from week to week and come up with what I want to do on the spur of the moment. This is not very efficient and also causes me to be a bit scattered in what I’m sending out and how often.
For instance, I just started sending out the second mailings for my out of state owners lists. I should have done so 2 months ago at the 3 month from first letter mark. I just plane forgot and got carried away sending out letters to new towns. Not good and I am now behind and don’t have the funds to catch up at the moment. Better planning and a schedule to look at would have alerted me to when to send out what.
I have the ability to do this in SI Lead Manager, but I didn’t take advantage of it. This probably means the feature is not well implemented and I’m going to work on fixing that.
One of the biggest benefits of creating a long term marketing schedule is that it will help me budget better. Keeping a better budget will help me notice when I have extra money to spend in an upcoming month. I can use this extra money to try out new marketing ideas or increase my mailings.
Right now I’m kinda spending $250 a month on direct mail, but I”m not completely sure. I can get away with this now because of the small number of mailings I’m sending out. However, when Lance and I expand our efforts this is going to cause major problems. I’ll either run out of money or I’ll have extra money that could have been used to bring in more deals.
This is all a learning process, actually it’s more of a training process. I have to train myself to be more disciplined. That’s why I wanted to finish p90x (only 1 week left!!!!!), it has increased my will power 10 fold.
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