Over the past two weeks I’ve been struggling through certain aspects of creating my yellow letter marketing campaigns. I wanted to share with you some tips that helped me produce better yellow letters quicker and with less frustration.
1) Use thick enough yellow or white lined paper
This is something I never thought about before buying a lot of yellow lined notebook paper. I ended up purchasing the cheapest pads I could find off of amazon ( Yellow Notebook Pads). Needless to say I spent the next hour unjamming my printer and trying to figure out a way to make the pages not crinkle, fold or break my printer. Not fun
For those that don’t understand paper weight (like myself), the weight refers to the fixed weight of 500 sheets of paper. The standard paper weight for 11×8.5 paper is 20 lbs. Heavier paper is usually better. This chart below is a good break down of quality
Which weight should I get for my yellow letter paper? Looking back at the pads that I just bought, I could not find the weight printed anywere. This is probably a sign of the poor quality and why it kept jaming my printer. To find out acceptable weights you can use with your printer, take a look that manual and it should list the range of paper that is safe to use. Here is my printer’s recommendations…
So i can get away with 16lb paper if I want to go cheap.
2) Ink Jet over a Laser Printer
I recently got a laser printer because I was tired of replacing my ink. Laser jets print roughly 5000 pages per toner catridge as opposed to 800 pages per ink cartridge for ink jet printers. This solves one problem, but actually causes another one. Ink Jet printers, because they use ink instead of toner, produce a much more realistic impersination of a hand written letter. If you ever get a chance, compare the two and you’ll notice a difference.
When creating yellow letters for your marketing, some people like to hand write a letter on one piece of paper and they leave a gap so they can fill in personalized information after making copies. Example…
I am interested in buying your house at ___________________________. Please give me a call.
After writing this letter and making copies of it using a printer/copier, you’d then hand write in the sellers information. This is a great idea for saving time and pens for sure. If you use a laser printer/copier your pen’d in name and address will not match up with the results of the laser copy. The reason being is that the laser lettering will look flat and have no shine to it. However, using an ink jet printer and a black pen, your results will be great because the printer and pen both use Ink! Hope that makes sense.
3) Use myfont.com to make your hand writting into a font
I’ve given this tip before, but for those that use my SI Lead Management software or MS Word to mail merge, this can save you some pain. Your results may vary, but I’ve been pleased with how my font turned out.
4) Make sure to use enough top margin to move the “Dear” line below the thick top margin of most notepad paper
The top margin of notepad paper is usually 1 inch. Just make sure to start your top line far enough down on the paper so the “Dear John” does not end up hanging out in the open top margin. That will instantly make your printed out “hand written” letter look fake.
5) Use a font size that lines up pretty well with the height of each lined row on the paper.
After some testing, I’ve found that for my hand written font (from myfont.com) looks best with a font size of 16. It comes out almost perfectly between the lines on the paper I’m using. You will have to experiment yourself because all fonts will be different as well as the height of the lines on your paper.
Hopefully these tips help you out and saves you time